Yuang (Edward) Liu

Chief Producer & Execution Director on a ten-video commercial series for ByteDance's national student creator programme, running a ~RMB 200,000 budget and a 50+ person team, delivering ~67M engagement and piloting AI-assisted virtual production.

Led production and execution of ten commercial videos inside the ByteDance ecosystem (巨量引擎 / 西瓜视频) for 大学生新视频创作计划, with 双汇 as exclusive title sponsor. Contracted the production through his own studio, 上海夜形文化传播工作室.

Period

2022-06 to 2022-08 — shoot 2022-08-07, delivery by 2022-08-16 per contract

Scope

Ten commercial videos, 30 seconds and 1–2 minutes

Scale

~RMB 200,000 project budget; 50+ production participants; ~67 million clicks/engagement on the relevant films

Context~1.27 billion Douyin views across the 大学生新视频创作计划 programme; 近100 universities, ~50,000 student participants, 34 provinces — programme-level context

Recognition—

Execution Director / First Assistant Director on a China Merchants Bank new-retail TVC, coordinating shoot-time logistics including traffic closure, drone and boat units and background-performer scheduling on an ~80-person crew against an approximately CNY 1M project budget.

First AD on a national-bank TVC — the largest single-project budget in the archive.

Period

2024-06 to 2024-07/08

Scope

5-minute commercial, shot in Qingdao

Scale

~CNY 1,000,000 project budget; ~80-person crew; 5-minute runtime

Context招商银行 / China Merchants Bank is one of China's largest joint-stock commercial banks. Budget and crew are PROJECT context, not personal budget authority.

Recognition—

Crewed on early student films and a music video, held as a residual grouping pending title resolution.

Crewed on early student films and a music video, held as a residual grouping pending title resolution.

Period

2018-2022 (application work history)

Scope

Early student films and music video

Scale

—

Context—

Recognition—